Polylana is at the forefront of sustainable fashion, producing innovative fibers that blend the softness of synthetic wool with a significantly reduced environmental footprint compared to acrylic.
IKTOMI was tasked to position Polylana as an innovative, trustable, and sustainable company by revamping its digital presence and the existing brand identity.
Weaving the world together for a better future
Our team embarked on a mission to bring Polylana’s sustainable vision to life online. We designed a website that seamlessly combined clean simplicity with an editorial visual style, capturing the essence of eco-conscious fashion.
Our design philosophy is centered on a clean, minimalistic layout. This allowed users to navigate effortlessly through the website. To inspire and captivate, we adopted an editorial and elegant visual style, supported by carefully curated images and typography. These visuals conveyed Polylana’s commitment to style and sustainability, immersing visitors in a narrative of eco-conscious fashion.
The harmonious blend of clean design, editorial aesthetics, and clear communication not only elevated the brand but also engaged and educated its target audience.