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Unlocking growth
by design.

We are a strategic design agency that elevates businesses globally. We believe that exceptional customer experiences are the most important foundations for sustainable competitive differentiation and growth.

Services

Evolve your customer experience

We craft strategies, brands and digital solutions to drive impact and help you achieve your goals. Please reach out for a consultation to see how we can support you as these services are not exhaustive.

Branding

BRAND CONCEPT AND NAMING
BRAND IDENTITY
DESIGN SYSTEMS
COMMUNICATION DESIGN
DIGITAL PRESENCE

Branding has evolved from the rigid logo-centric rules of the past. We craft flexible identity systems designed to scale and to adapt across various media and assets. As experts in crafting living brands that continuously evolve we are able drive impact immediately and for the future. View branding projects

Digital Solutions

OVERALL ANALYSIS & UX AUDIT
UX RESEARCH
INFORMATION ARCHITECTURE & PROTOTYPING
UI DESIGN & DESIGN SYSTEM
DESIGN SPECS & HAND-OVER TO DEVELOPMENT

Effective and impactful UX and UI are fundamental to creating intuitive navigation and optimal user journeys. We use minimalism and simplicity combined with powerful narratives and technical excellence to create impactful, memorable and successful digital experiences. View digital projects

Strategy

RESEARCH AND INSIGHT
BRAND STRATEGY AND POSITIONING
COMMUNICATION STRATEGY
PRODUCT STRATEGY
SERVICE DESIGN

We direct our analytical and conceptual prowess through our significant experience in building and scaling major projects around the world to help our clients get to execute faster, with more clarity and purpose. View strategy projects

Investment

DIRECT INVESTMENT
ANGEL NETWORKING
PITCH-DECK AND COMMS DEVELOPMENT
FUNDRAISING ROADSHOW STRATEGY
INVESTOR RELATIONS COLLATERAL

We invest in and help raise funding for startups through a careful selection process that involves deep collaboration and transparency. This is done in conjunction with 21x21 a partner global angel consortium. View investment projects

How can we help you?

LEADERSHIP TEAM

Our company is named after a shapeshifting trickster spirit that gave the world language and technology

Our team and frequent collaborators are well versed in a dizzying array of design and digital disciplines. What defines us is our culture of curiosity and constantly putting ourselves in a position to collaborate with and learn from the very best.

Nader Sobhan

Co-founder & Executive Director

A digital entrepreneur and strategist with over 20 years experience who loves the sound of his own voice.

Has raised over USD 350m for startups and built and scaled companies across EU, MENA and APAC.

Degrees from Yale and INSEAD, but believes the hardest thing he learned was to make a proper Laksa.

Alessandro Zanchetta

Co-founder & Creative Director

Ale is a creative with over 20 years experience in visual design across different disciplines.

His background spans from branding to communication strategy and digital design, and he makes of minimalism more than a cornerstone, a lifestyle.

He holds degrees from the IUAV and L'Ecole Nationale Supérieure La Villette as well as a Masters Degree in Digital Arts from IUA-UPF.

Kerem Iseri

Partner & Head of Digital

Kerem is our digital lead with over 20 years of experience at the cutting edge of digital production and development across top tech companies and digital agencies such as Apple, Siemens, B.U.T, and MediaMonks.

As tough as he can be in executing extraordinary projects within tight deadlines, we know him as a real softie whenever his daughter is around.

Maarten Kranendonk

Head of Operations

Maarten, our resident Dutchman, has only ever been late to any virtual meeting 2 times in his life.

He has 18+ years of experience in brand & strategy consulting for Telecom, Media and Tech companies.

He helped launch iflix, a VOD service eventually sold to Tencent, across 17 countries in MENA as their Head of Operations & Partnerships. He has also previously worked in executive positions for leading global advertising agencies and for a news content startup.

Eduardo Aquino

Head of UX

When it comes to User Experience Design, Edu has been at the very forefront for over 20 years.

He has a deep focus and understanding of the user's needs and expectations, both from the technical and emotional perspective, and weaves the two to help optimize products.

His past clients include Tate Modern , Guggenheim Museum, Save the Children, Antena3, and Barcelona TV.

Carlos Fernández Medina

Senior Digital Project Manager

Carlos is a master in digital project management, and has led multidisciplinary engineering teams in across a multitude of projects including Docplanner & Neozink.

He is also a part-time academician & PHD candidate, , lecturing Computer Science students at the Universidad de Oviedo