Anatolia Tile + Stone sources, designs, cuts and distributes a wide variety of ceramic, porcelain and natural stone for indoor and outdoor enhancements.
IKTOMI has been asked to undertake the UX design and the development of Anatolias’s website, which has to clearly display the vast arrangement of their products and the company values.
Our main challenge while defining the UX design was to achieve a clear user-friendly navigation on a content-heavy website.
Anatolia produces and sells a vast arrangement of different products, divided into multiple categories, each one of them had to be displayed on the website along with many technical and visual information.
Smart content organization along with a simplified website structure permits different levels of product research and provides clear paths to information, drives action, and engages a diverse audience.
Close collaboration with Juma Studio, which led the UI design, resulted in a minimalistic, and visually elegant design, that let users discover and identify the right product, in a clear and engaging storytelling way.
The design of the website mobile version has been very challenging due to the large amount of content to be displayed on a small screen. Here again, smart content organization and clever interactions have been the clues for achieving a user-friendly website.
Craft CMS is used for the content management of the website.