Optimiz provides end-to-end construction planning services, helping companies across all the main phases of engineering.
IKTOMI was asked to create an identity that would immediately differentiate the client and position it as a solid engineering company in a very competitive space in the Middle East.
– Mal Pancoast
We decided to create an identity that would gain strength from a strong juxtaposition of colours, with the dynamic reds of the target symbol contrasted with a unique blue that would immediately stand out amongst the competition.
The sharp clarity of the imagery was developed to reflect and support the technical and engineering skills of the client. The rounded and solid unique font for the logotype on the other hand was designed to highlight the human and communication strengths of the company.