Inspired by the essence of worldly culture and wanderlust, Nous is an online destination featuring  handcrafted accessories curated from all around the globe.

IKTOMI developed an integrated visual identity, tagline and packaging system to launch and position Nous as a unique culturally inspired modern brand showcasing a collection of high quality, handcrafted accessories from all around the world. 


Inspired by the essence of worldly culture and wanderlust.

Our visual identity solution brings out the brand’s culturally inspired modern and wanderlust spirit. The creative concept reflects the brands attributes such as natural elegance, simplicity and individuality.

The identity was designed keeping in mind that it should complement the Jewelry pieces which will always remain the main focus; the subtleness of the identity reflects elegance and femininity. The design elements and palette are inspired from organic textures, natural colours and soft hues.

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