HBS Towers are premium residences, nestled along the elite South Mumbai coastline.
IKTOMI was approached to develop a creative concept, the corporate identity, website, marketing collateral and an Ad campaign for HBS Towers brand launch.
The architectural style and design language of the residences is contemporary Art Deco with an overall guiding philosophy of offering the finest experience of luxury, comfort, and beauty.
The creative concept and corporate identity captures the heart of the design – contemporary art deco, luxury living, simplicity and sophistication. The black and gold colour palette is true to an art deco palette and luxury.
A custom made visual pattern was created for communications collaterals, the pattern comprises of geometric designs inspired by contemporary art deco with elements of the corporate identity. All collaterals from the website to Ads narrate the experience of oceanfront living and luxury, which are the key attractions for the elite residences.