GAJ – Godwin Austen Johnson is the largest and most established UK architectural and interior design office based within the UAE.
IKTOMI was asked to update the GAJ brand through a logo evolution and the development of a full coordinated system to apply the new identity to all internal and external communications and promotional material.
– Octavio Paz
After modernizing the logo and cleaning up the visual hierarchy we focused on creating a strong visual identity through the use of a custom pattern. This secondary visual element would create the backbone of all communication aesthetics.
GAJ is famous for its dialectic of modern and traditional styles in its architecture projects and we managed to evoke that balance.
A consistent brand expression
We applied the minimal and modern aesthetic to a complete and exhaustive Brand Manual, detailing the complete GAJ brand system and all the visual elements of the GAJ identity across every single touchpoint.
An extensive set of guidelines was formulated to ensure that anyone could easily create communication material for GAJ to a consistently high standard.
The brand manual include all the necessary key elements to develop consistently the brand expression through all the different fields including internal and external communications, promotion and digital presence.