Adrian Geralnik is a Barcelona based food stylist and photographer with an extensive portfolio of both editorial and advertising and personal artistic projects.
Iktomi was approached to create a visual identity that would flexibly encompass both his commercial work and his more artistic endeavours.
– Helen Hayes
We developed logo that would anchor the identity around a typographical play of the artist’s name. By itself the logo could be used for the more commercial projects in a simple and direct way.
For his artistic projects however, this logo would then be supported by abstract imagery selected and formed from details from his photography. This stark contrast between a minimalistic logotype and the evocative and mysterious background imagery commands attention in a very distinct manner.