Paper Trails





Paper Trails is Saudi Arabia’s first English indie bookstore and a holistic community. Paper Trails believes that readers need to understand their place within today’s culture, and their impact on our planet’s future.

IKTOMI was asked to create a website that truly communicates Paper Trails’ philosophy and values, and to provide users with an engaging and playful book discovery experience that offers personalized recommendations.


A full ecosystem for book lovers

At Iktomi, we had the opportunity to collaborate with a prominent bookstore and holistic community in Saudi Arabia to create a captivating e-commerce website that not only showcases their collection of books but also fosters a sense of community among book enthusiasts. Our primary goal was to design a user-friendly platform that offers a delightful book browsing experience while incorporating a playful and engaging book recommendation engine.

To create an immersive experience, we adopted a fresh and joyful look and feel for the website. Our team focused on designing an interface that reflects the bookstore’s values and holistic community essence. Extensive use of custom illustrations throughout the website not only adds visual appeal but also contributes to a warm and inviting atmosphere.

The website serves as a hub for book lovers in Saudi Arabia, offering a user-friendly platform to discover new books, connect with like-minded individuals, and explore the world of holistic lifestyle.


What our client says about us

“The site is working great! Really great responses and we’ve been getting consistent daily orders already before our marketing campaigns so that works wonderfully for us.

I found Ikotmi’s “overachiever” mentality admirable. They executed our intended goals and made our website visually appealing.”

Jawahir Mohammed
Founder and CEO at Paper Trails

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