Branding

Nomad8

VISUAL IDENTITY

PRODUCT CUSTOMIZATION

PACKAGING

Nomad8 is a high quality leather goods company that produces goods that exist between a traditional artisan and modern aesthetic.

IKTOMI was approached to develop a brand strategy and fully coordinated visual identity that would also translate into visual unique features for the company’s products. We developed all aspects of the brand, from the identity through promotional imagery to product customization.

 

A distillation of the nomadic journey

“Our battered suitcases were piled on the sidewalk again;
we had longer ways to go. But no matter, the road is life.”

– Jack Kerouac

We took inspiration from the explorers of the past and created a pattern based on geographic contours as an essential ode to life on the road, a distillation of the nomadic journey that is life.

We steeped the brand in a vintage imagery that captured the wanderlust feel of the leather products, and balanced the rugged feel with a modern outlook that highlighted the durability and quality of the products.

The logotype is made by a compact monogram and a secondary typographical symbol which can be used together or individually.

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