Print / Case Studies
GAJ – Godwin Austen Johnson is the largest and most established UK architectural and interior design office based within the UAE.
IKTOMI was asked to development of a complete and coordinated communication system for all internal and external communications and promotional material. The entire family of print products, from ads and newsletter through to brochures, catalogues and special edition print products were to be defined.
A consistent language for all communications
With a history spanning more than 100 years, GAJ has a wide history from which to create a set of communications. The challenge here was in developing a strong voice that would highlight the projects, and visual register that would coordinate one main catalogue, with a set of specific brochures dedicated to the practices of Architecture, Interior Design and Engineering.
We created a consistent language that created a family set, and developed a truly effective tool for promotions. The neutral-minimal style of the layout made sure it blended with every of the vast range of projects and project styles created by GAJ.
We also developed independent patterns that kept the visual language but were used for promotional activity for special activations. For example, a unique golden book was developed for Saudi Arabia to great success and accolades.
These promotional materials were codified and structured so that they entire company could easily select and use the most appropriate design for communications easily and effectively.