Branding

DCLK Rich Media Mixer

EVENT PLANNING

COMMUNICATIONS

PROMOTION

DoubleClick of Google provides the principal ad technology foundation to create, transact, and manage digital advertising for the world’s buyers, creators and sellers.

IKTOMI was asked to plan, design and manage a mid-size corporate event that would break the mold and allow the company to celebrate its clients and partners in a non- traditional and more engaging setting. We created the full branding of the event, from the venue through to the food and entertainment ensuring that the overall messaging was strong without becoming too ‘corporate’

 

Concept

“The Universal view melts things into a blur”

– Emile M. Cioran

We created the event under the name of ‘Rich Media Mixer’ to highlight its dual purposes: as a social mixer, and to highlight the new re-mixing functionalities of their Rich Media platform. The identity further remixes the company logo, creating a unique blend that amalgamates the company colours in a fluid and unique way.

Food and beverages were carefully selected to reflect the event imagery and company colours and music, digital interactivity and space branding all supported the central concept in an irreverent and entertaining way.

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